Get Out of the Weeds. Back INTO GROWTH.
Fractional Operations services for retail & ecommerce founders who are stuck in reactive mode
I believe you can scale without the grind, and that building a business should support your life, not consume it.
I’m Joan
I help retail and ecommerce brands ($1-7M) get out of the weeds and into their next growth phase. As the former COO of a 7-figure omnichannel jewelry brand, I've built every system from the ground up—turning scrappy startups into scalable, national operations.
What I Help You Achieve
Get out of reactive mode → proactive leadership with systems that run without you
Stop being the bottleneck → clear processes so your team can execute independently
Turn data chaos into clarity → dashboards that tell you what's actually working
Reclaim 10-15 hours per week → focus on what only you can do
You're the bottleneck. Every decision flows through you. Projects stall. Your team is waiting for answers. Sound familiar?
I build the operational systems and data frameworks that free up your time and clear your path to growth.
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Packages
Operational Clarity Audit
Deep-dive audit of your current operations, systems, and data
2-3 interview sessions with you and key team members
Written diagnostic report identifying your top 3 bottlenecks
Prioritized 90-day roadmap with recommended next steps
60-minute strategy session to review findings
Perfect for founders who need clarity before committing to a longer engagement.
Fractional Ops Partnership
20 hours per month of hands-on operational support
Custom system design and implementation (workflows, dashboards, SOPs)
Monthly strategic planning and team alignment sessions
Slack/email access for questions between sessions
Quarterly goal setting and progress tracking
For founders ready to build sustainable infrastructure and get their time back.
Systems Build Sprint
A concentrated sprint to design, build, and implement ONE specific operational system that's holding you back.
Perfect for:
Airtable or database setup (inventory, company infrastructure, marketing, project management)
Workflow redesign (fulfillment, production, customer service)
Custom data dashboards that show what's actually working
Process documentation and SOP creation
What's included:
Discovery session to map current state and desired outcomes
Custom system design tailored to your business
Build and implement with your team
Documentation and training so your team can own it
2 weeks of post-launch support for questions and tweaks
How it works: Book a discovery call to discuss your specific need. I'll provide a fixed-price proposal based on scope and timeline.
Why should you trust me?
What I've Built
Over 7 years of growing a 7-figure omnichannel jewelry brand:
Scaled operations from startup to multi-channel national brand, sustaining 11% profit margins through 260% revenue growth
Built custom Airtable infrastructure connecting inventory, orders, and customer data across 4 sales channels, cutting manual work by 90%
Opened 2 flagship retail locations in under 4 months each, driving 400% brick-and-mortar revenue growth
Optimized email systems that increased revenue by 177% and automated flows by 600%
Developed budgeting tools, financial SOPs, and department-level P&L ownership—resulting in 20% YoY revenue growth and 90% forecast accuracy.
I've sat in every seat—from studio assistant to COO. I know what breaks when you scale. And I know how to build systems that free you from holding it all together. I’m also fun.
Let’s work together.
Ready to reclaim your time?